Problem solving is what you would expect on any given day in business. But some problems are outrageous and require an equally outrageous response. And that’s why I love the memory of Gilbert Gottfried.
When my public relations business was starting out and I was young and enthusiastic and didn’t think about things like dangerous weather events, I was hired to plan a holiday celebration in which major donors of a non-profit organization would be invited to a field transformed to look and feel like the inside of someone’s house, including a lovely living room with beautiful furniture and holiday decorations, fancy food, pretty lights and talented children playing violins. It would symbolize a place of warmth where people gathered to be together in joy and harmony and giving...